30-Day Book Marketing Challenge Resources - Publish Your Purpose

30-Day Book Marketing Challenge Resources

Your Book Marketing Sherpa

 

Jenn T. Grace is a nationally recognized business strategist, speaker, and author. Guided by the mantra, “change happens in business,” Jenn believes social change happens first in the workplace before spilling over into mainstream society. She has been featured in The Wall Street Journal, Forbes, CNBC, and The Huffington Post.

Passionate about helping people share their stories of adversity, Jenn is the Founder of Publish Your Purpose Press, a publishing company that includes the PYP Academy, with programs that teach aspiring authors how to publish their books. In addition to publishing over 60 books that share the stories of others, Jenn has written five of her own non-fiction books and published her first memoir, House on Fire, in July 2020.

Jenn’s entire career has revolved around marketing. From freelance marketing and design to small mom-and-mom and pop-and-pop businesses during college to the first marketing manager at a Hartford-based insurance company to founding her LGBTQ+ consulting and marketing agency, The Professional Lesbian, she has a wide range of experiences in the world of marketing. She holds an M.S. in Integrated Marketing Communications from Golden Gate University and a B.S. in Communications from Salem State University.

A marathon runner, animal lover, and novice birder. She lives in Connecticut with her family.

Below you will find our past tips (you can also watch directly from our YouTube playlist)!

Tip 1Benchmark Your Past and Present Marketing Activities

Resource: Download the Book Marketing Inventory Sheet

Tip 2Tell People Right Now That You Wrote a Book

Resource: Sample post for social media “I am participating in @JennTGrace’s 30-Day Marketing Challenge. She told me that I need to tell everyone that I’ve written this book. If you’d like to support my goal of doubling my book sales in the next 30 days, please check out my book at www.mywebsite.com. I appreciate your support!”

Tip 3Leverage Your Daily Interactions

Resource: This is the Gmail plugin I use for our PYP email signatures to make them stand out and be more engaging. https://signaturesatori.com/

Tip 4Share Your Reviews on Social Media

Resources: Use Canva to create easy social media graphics with your book reviews/testimonials.

Sample post for social media “As you know I am participating in @JennTGrace’s 30-Day Marketing Challenge. Today I am sharing a review by (name here) who had great things to say about my book. If you’d like to support me in this challenge, please like/share this post or even go buy my book!”

Tip 5Update Your Categories

Resources: Ingram Spark Authors, BISAC codes: https://www.ingramspark.com/blog/bisac-subject-codes. Book Industry Study Group BISAC Code list, https://bisg.org/page/BISACEdition

Tip 6Create a 3D Rendering of Your Book

Resource: You can get 3D images done for $5 on Fiverr. This person happens to be the one we like to use.

Tip 7Set Up Your Email List

Resources: ConvertKit <- our #1 recommendation, MailChimpConstant Contact, Active Campaign, AWeber

Email program comparison article

Tip 8Assess Your Calls to Action

Tip 9Update Your LinkedIn Profile

Check out Monica H. Kang on LinkedIn, she is an awesome entrepreneur, PYP Author, and does this really well!

Tip 10Give Away Your Content

Tip 11Repurpose Your Content

Tip 12Create Partnerships With Your Content

Resource: Download a copy of the Your Target Reader worksheet to help narrow down the psychographics of your readership and audience. 

Tip 13Leverage Your Email With An Autoresponder Sequence

Resource: https://coschedule.com/email-subject-line-tester

Tip 14Update The Details On Your Book’s Sales Page

Tip 15—Update Your Book’s Keywords

Tip 16—Redirect Your Website URL

Tip 17Use a Text Service to Grow Your Mailing List

Resource: www.textiful.com 

Tip 18Find Creative Ways to Engage With Your Audience

Tip 19Understand Your Reader’s Book Format Preferences

Tip 20Create a Workbook

Tip 21Turn Your Book Into an Online Program

Tip 22Give Back To Your Community Through Book Sales

Tip 23Promote ALL Available Places to Purchase Your Book

Tip 24Using HARO to Promote Yourself and Your Book

Resources: https://www.helpareporter.com/ and the DIY PR program <- I did not personally vet this but a PYP author swears by it.

Tip 25Apply for Book Awards

Resource: Available book awards to submit for spreadsheet.

Tip 26Cross-Promote Your Book With Other Authors

Tip 27Update and Leverage Goodreads

Resource: https://blog.reedsy.com/live/secrets-self-publishing-success-alessandra-torre/

Tip 28Celebrate Anniversaries and Awareness Days/Months

Tip 29Market to Academic Institutions 

Tip 30Relaunch Your Book!

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