JJ Rorie | Publish Your Purpose
JJ Rorie

About JJ Rorie

JJ Rorie is an advisor, coach, speaker, and teacher, specializing in a practical, relatable, and enjoyable approach to learning the product management craft. Through her work with thousands of product managers, she pioneered the 5 Immutable Truths professional development method that anchors product managers with the skills most important for their professional success.

JJ is Chief Executive Officer of Great Product Management and has spent over 15 years as a product manager, product leader, and product management advisor, working with companies all over the world and across industries. She is faculty at Johns Hopkins University Whiting School of Engineering, teaching graduate level product management courses, and is also the host of the Product Voices podcast.

She has a Bachelor of Business Administration from Texas Tech University and a Master of Business Administration from Nova Southeastern University.

She lives in Dallas, Texas, and New York City with her wife and cats.

Immutable: 5 Truths of Great Product Managers

Immutable: 5 Truths of Great Product Managers

What do all great product managers have in common, regardless of industry, type of product, or company environment? In IMMUTABLE: 5 Truths of Great Product Managers, JJ Rorie reveals the skills that are vital to navigate this exciting and dynamic field. She shares case studies and wisdom acquired from years in the profession to lay out the core capabilities that are the foundation for greatness. Customer intelligence, relationship-building, effective communication, good judgment, and prioritization are essential to the role, and Rorie explores each concept in depth. With effort and persistence, anyone can learn these timeless skills that are always in demand and transferable to any company. In a friendly and no-nonsense way, Rorie shows you step by step how to master the immutable truths and build the expertise that will enable you to navigate the cross-functional and chaotic world of product management.


Disruptive technologies and ever-changing customer needs and trends present challenges on a daily basis for product managers. Whether you’re new to the field or a seasoned veteran, this book gives you the tools and practical advice you need to take your skills to the next level and enjoy a successful, rewarding career.

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Interviews & Articles

Interviews & Articles

New Book: IMMUTABLE: 5 Truths of Great Product Managers by JJ Rorie

What People Are Saying

What People Are Saying

JJ is right. Product managers work in complex, dynamic systems. IMMUTABLE takes us back to the fundamentals, which is often what we need to do to thrive in chaos. It’s a great book to add to your product management book collection. Make use of it when you need practical advice and guidance. JJ is right there with you.

—Adrienne Tan Co-Founder and Chief Executive Officer, Brainmates

I have mentored and managed product managers for many years. This book successfully captures the key traits that all product managers need, and more importantly, provides simple tools to help them along the journey. JJ’s thoughtful recommendations are relevant and practical, making this book a useful guide for both new and experienced product managers.

—Gyanda Sachdeva Vice President of Product, LinkedIn

JJ is spot on with these truths. Not only has she captured the essence of product management, but she’s done so in such a thoughtful way. No matter where you are in your product management career journey, these serve as a guiding light in any industry or application.

—Amber Hall Global Product Strategy Leader, Kohler

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