Laura Barnard - Publish Your Purpose
Laura Barnard

About Laura Barnard

Laura Barnard, the visionary Founder of BREAKTHRU Brands, is on a mission to transform the landscape of leadership. With a philosophy rooted in breaking barriers and championing equity, Barnard leverages her extensive experience in leading global brands to build a future where diverse voices in leadership are not just heard but celebrated and amplified.

Her journey, influenced by her academic pursuits in Psychology at Harvard and an MBA in Marketing & Strategic Management from the University of Chicago Booth School of Business, reflects a deep understanding of the intersection between brand power and leadership dynamics. As a former Division I athlete and a proud member of the LGBTQ+ community, Barnard infuses her work with energy, collaboration, and a relentless drive for inclusivity. Her approach is not just about developing leaders; it’s about nurturing authentic and bold leaders to shape a more equitable world.

Leadership Types

Leadership Types: A Barrier-Breaking Approach to Transform the Leadership Landscape

Everyone has the capacity to lead–not just those who fit the mold of what we have historically
come to expect leaders to look and act like. When we recognize and cultivate leadership
potential in those who may have been overlooked or marginalized, we can unlock the power of
unrealized talent and transform teams, organizations, communities, and society.

In her book “Leadership Types”, Laura Barnard, the dynamic founder of BREAKTHRU Brands,
challenges conventional views of leadership. She presents a broader range of qualities,
characteristics, and strengths that define authentic and effective leadership, expanding beyond
outdated stereotypes. Drawing on her deep insights into motivational psychology and her
expertise in brand archetypes, Barnard invites you to explore the 12 distinct Leadership Types
comprising The Spectrum of Leadership Empowerment, a modern and inclusive model for
personal and organizational leadership development.

In service of her company’s mission to advance gender, racial, and identity equity in leadership,
Barnard provides a roadmap for individuals to discover and lean into their unique Leadership
Type to build their influence and increase their impact. This journey leads to not only personal
success, but also drives organizational transformation and systemic change. It does so by
ensuring that every leader is seen, their voice is heard, and their contributions are valued.

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