Stef Ziev | Publish Your Purpose
Stef Ziev

About Stef Ziev

Stef Ziev is a former TV executive turned certified life and executive coach who is here to help us navigate the ever-changing world with conscious choice. Since starting her coaching practice in 2007, she’s worked with thousands of professionals, executives, leaders, teams, and organizations in the fields of entertainment, law, marketing, financial services, engineering, talent delivery and accounting at companies including The New York Times, Google, American Express, NBCUniversal, Viacom, Pearle Vision, and many more. She’s appeared on NBC’s Today show, ABC’s Good Morning America, On With Mario Lopez on iHeartRadio, and various shows on SiriusXM. Stef lives in and truly loves New York City. To find out more and stay in touch visit www.stefziev.com.

The Choice is Yours: A Simple Approach to Live and Lead With More Joy, Ease and Purpose

The Choice is Yours: A Simple Approach to Live and Lead With More Joy, Ease and Purpose

We all make decisions, big and small, every single day. But how often do we operate on autopilot, feel we “have to” or “should do” something, or tell ourselves we “don’t have a choice”?  Why do we limit ourselves and relinquish our power to something or someone else?

In this revolutionary book, expert coach Stef Ziev explores the reasons we hold ourselves back and resist giving ourselves permission to make choices. With humor and grace, she shows us how to embrace personal responsibility, empower ourselves to take ownership of our thoughts and actions, and let go of negative beliefs that weigh us down. Living with true intention and vision puts us in charge of our lives, one choice at a time. It’s the key to a rewarding life and career.

Ziev offers a straightforward and inspiring guide to help us identify our triggers, release conflicting intentions, and discover our purpose. She reminds us that whatever challenges we face, we all have the inner authority to choose our responses. Our deliberate, thoughtful actions are the antidote to fear and resistance and the more intention we bring to the choices we make, the more power we have over the results we create. Isn’t it time to take a stand and choose to live with more joy, peace, and fulfillment?

What People Are Saying

What People Are Saying

In The Choice Is Yours, Stef Ziev provides both an entertaining and clear path to help us identify the unconscious behaviors that can frustrate our careers and lives. If you’ve lost sight of your true vision or don’t even know what it is, this book will help you clarify your purpose and choose with intention. This is a book that leads with positivity and joy.

—Julie Snyder, executive editor Serial Productions

This book is filled with simple tools that will create profound impact and sustainable change. Knowing Stef, I wouldn't expect anything less!

—Jason Rosario, Chief Diversity Officer @ BBDO Worldwide

In The Choice Is Yours, Stef infuses her humor, honesty, and years of experience as an executive and life coach into each story with practical tools. The result is a powerful, yet simple and proven approach that will guide you to make your choices from a conscious and aligned place.

—Darin Olien, TV Host, New York Times bestselling author, and podcaster

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