Establishing a strong book marketing strategy for your book is a non-negotiable for publishing success. Read that one again. If you’re sitting in your seat, screaming internally “Please, no!” know that you’re not alone. Most authors don’t love the topic of marketing because it feels overwhelming and outside of their wheelhouse. We get it, and that’s why we don’t want you to go about this all alone. But yes, authors, you need a marketing strategy. Keep reading to learn five book marketing tips from publishing expert Jenn T. Grace.
A Sneak Peek into Publish Your Purpose
In Publish Your Purpose: A Step-by-Step Guide to Write, Publish, and Grow Your Big Idea, Jenn T. Grace, the founder of Publish Your Purpose, helps authors with all phases of the publishing process, from big idea to launch day. Grace spills her publishing secrets from years as a publishing expert and author.
The book is divided into three separate parts:Part 1: Mindset—Uncover your big idea and build your writing muscle to set yourself up for publishing success. Part 2: Writing—Learn tried-and-true methods to get your draft done more efficiently and with less rewrites. Part 3: Publishing—Discover the world of publishing, and what it takes to get your book out there in the world.
Woven throughout all of the chapters are book marketing tips to help you create a bulletproof marketing strategy to reach your readers. In this blog post, we are giving you a sneak peek into the top 5 book marketing tips from Publish Your Purpose. Ready? Let’s do this.
5 Book Marketing Tips from Publish Your Purpose
1. Start Marketing Your Book Now
“When it comes to marketing your book, it’s a myth that you should start this process after you’ve written it or, dare I say, after you’ve published it. The marketing element of your book should be a focus even before you have the first word written on paper.” – Jenn T. Grace, Publish Your Purpose
If you’re in the process of writing a book or know that you want to start, you can (and should!) begin marketing your book. This is because time is of the essence. The sooner you can begin to create buzz about your book, the better. Not only will this begin your marketing strategy and set you up for success, but it will hold you accountable for doing it.
Do It Now: Tell people today that you’re writing a book. If you’re unsure who to tell, you can tell me. I’m @jenntgrace and @publishyourpurpose on social.
2. Who Is Going To Read Your Book?
“From a marketing standpoint, target markets are critical because they help us make decisions that will greatly impact our chances of success by ensuring the people we want to be in front of see us and resonate with what we have to say or offer.” – Jenn T. Grace, Publish Your Purpose
As soon as you can, get one thing straight: Who is going to read your book? Or, in other words, who is your target market? Figuring this out before you have finished the first draft of your book will help you ensure that the book you’re writing will attract the right audience. It will also help you refine your marketing tactics come book launch.
Do It Now: Write a one-page reflection on this question: Who is your target audience?
3. Make a List of Influencers
“Most people don’t have a social media influencer at their disposal for their book marketing, so think smaller. Who do you know that influences others? A board member of an organization that’s relevant to you and your book? A friend who runs an online support group related to your topic? Whoever they are, write their name down. You’ll want to use this in your book promotion later.” – Jenn T. Grace, Publish Your Purpose
It might not feel like it right now, but chances are that you have connections that can help you when it comes time to launch your book. Think through everyone you know, their involvement in the community, and their reach (either locally or nationally). Calling in favors for something like a book launch is completely acceptable, and recommended! Your network can do wonders in getting your book out there.
Do It Now: Make a list of influential people you know who can promote your book later on.
4. Design Your Book Cover ASAP
“At PYP, we also focus on the cover design of your book within the first month or two. We see the power and value of having a cover design early from a marketing standpoint.” – Jenn T. Grace, Publish Your Purpose
Publish Your Purpose (PYP) provides hybrid publishing opportunities for authors. Part of the PYP method includes getting your book cover design squared away within the first two months. Having this design finished ensures that you can begin creating marketing materials right away. Trust us, it’s a lifesaver!
Do It Now: Begin brainstorming book cover ideas. Make a list of 10 book designs that you admire, and write down why.
5. Choose Your Social Platforms Wisely
“Blindly marketing on every platform you can name may get you results, but focusing your marketing and advertising efforts will make more people aware and hyped up about your book.” – Jenn T. Grace, Publish Your Purpose
Let’s say you’re writing a book about health and wellness and your readers are usually podcast listeners. A great marketing tactic would be to find wellness podcasts and reach out about going on those podcasts as a guest. This is a very strong plan, versus posting on Twitter, Instagram, and TikTok without thinking through how your ideal users interact with social media.
Do It Now: Write a one-page reflection to this question: What social media platforms do my ideal readers use the most and how can I leverage that?
Get Your Copy For All Marketing Tips
We hope this sneak peek got you as excited for Publish Your Purpose: A Step-by-Step Guide to Write, Publish, and Grow Your Big Idea as we are! This piece gives you five tangible action steps that you can take today to jumpstart your publishing journey.
But, as we have stressed before, marketing and publishing are much more enjoyable processes when you’re not working alone. For book publishing support, please reach out to us! We would love to help you publish your book.
And for the rest of the book marketing tips, plus countless other publishing secrets, get your copy of Publish Your Purpose today!