
Here’s a little lesson in publishing finances: revenue is the total amount of income generated
by your book sales and services. Use the calculator below to estimate how much you’ll make in a year after
your publishing investment. All monetary values are in USD.
These calculations are based on the following estimations of publishing costs and book sales. For direct and pre-order sales, we assume a $50 retail price with $7 in print costs and $7 in shipping/packaging per copy, for a net profit of $36 USD per copy. For comparison, retail sales through Ingram (paperback, 5.5″ x 8.5″ trim, 50lb paper, 250 pages) at a $19.99 retail price with a standard 40% wholesale discount net $6.64 USD per copy based on current Ingram pricing.
As an example, without factoring in an increase in client and speaking revenue, if you invested $22,500 in publishing your book, you would need about 625 direct or pre-order sales to recoup your costs. With the right strategy and bulk sales at conferences, this is an accessible sales target!
*Actual costs will vary by format, page count, and paper stock.
**This amount does not factor in sales tax, credit card transaction fees, or other personnel time.
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