In today’s digital world, your online presence matters. Potential clients, employees, and employers make critical decisions every day about who they want to do business with, and their research starts online. Julie Wanzer, founder of a thriving marketing and communications firm, shows you step-by-step how to tell a compelling story and highlight your expertise on LinkedIn, the world’s most popular business networking site. Your LinkedIn profile is the cheapest and most convenient business card you’ll ever have…and it can open the door to personal and professional success.
In Part One of the book, Wanzer teaches you how to enhance your personal digital profile to stand out, make more connections, and become a trusted resource for your professional network. Part Two is a guide on using LinkedIn to showcase your company’s culture, build credibility, generate leads, attract top talent, and establish your firm’s expertise in the marketplace. Wanzer reveals the biggest connection points that most people miss, creative ways to connect, and best practices for company branding. She offers practical tips on conducting effective market research to stay abreast of industry trends and inform your company’s business development strategy.
Whether you’re a LinkedIn novice, a LinkedIn expert, or fall somewhere in between, this go-to book is chock-full of practical tips and tactics to advance your career and your company.
Julie Wanzer, LEED AP, is the Owner and Principal of Business Rewritten, a marketing communications firm. She has nearly 20 years of experience in marketing communications with a focus on professional writing and digital marketing content, primarily for the architecture/engineering/construction (A/E/C) industry. Before starting her own firm in 2015, she served as an in-house marketer and business developer at both an engineering firm and an architecture firm in Colorado. Wanzer specializes in social media marketing and has created several LinkedIn profiles for A/E/C professionals, firms, and associations. In addition to her own LinkedIn business development, she currently maintains six LinkedIn company pages – producing content, managing engagement, and tracking LinkedIn analytics, to create business development opportunities. Wanzer developed this passion for the built environment and in-depth knowledge of the A/E/C industry by working hands-on with engineers, architects, project managers, superintendents, principals, and project executives from various firms in Colorado and across the nation. She is capable of asking thought-provoking questions in order to capture the significance of building projects and communicate that through writing, as well as provide comprehensive reviews of written material for editorial submissions. Her work has been published by numerous entities, including Dodge Data Analytics (formerly McGraw Hill Construction), World Water magazine, Structure magazine, Stormwater magazine, the Denver Business Journal, 5280 Magazine, Colorado Biz Magazine, BusinessDen, ENR Mountain States, and the Colorado Real Estate Journal.Learn More