The Business Case for Kindness: How Kindness, Respect & Trust Hold the Power to Transform Corporate America | Publish Your Purpose
The Business Case for Kindness

The Business Case for Kindness

What it means to be a leader in today’s workplace has drastically changed. What we allowed just 10 years ago, within the “command and control” business model, is not working today. And it’s certainly not going to work in the future. Our diverse, multi-generational workforce wants inclusion, equity, and equality. They want all forms of discrimination and bullying to stop. They will no longer tolerate microaggressions, unequal pay, and harassment (including the unending world of sexual harassment). They are tired of “human” resources not helping them and then gaslighting them when they speak up. Where we are right now, in the workplace and as a country, is not pretty. Too many bad behaviors, driven by greed, hate, and fear, have been tolerated for too long. We are at a pivotal point in our history and in how businesses will be run in the future. One thing is certain—kindness is the key to the future. The Business Case for Kindness introduces a new business model—grounded in kindness, respect, and trust (KRT). This new model has the ability to transform a business, a leader, and a team. It also has the ability to make our world a better place. In this book you will be presented with data, history, and case studies to help you implement the KRT model. You will learn the must have leadership skills in order to thrive in today’s workplace and in the workplace of the future. And you will be presented with results-driven examples of how the KRT model can impact your company’s bottom line. (Hint: It’s always positive!) This book is the blueprint for the future of business. Are you ready to dive in and make real, lasting change?

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Cherie Crim

About Cherie Crim

Cherie Crim is the Founder and CEO of Be Kind to All, a consulting, training, and coaching kindness company focused on ending discrimination—in all of its forms—in today’s business world. A resident of Panama City, Florida she is a founding board member of the first safe space for LGBTQ youth and is a candidate for City Council (2020.) Cherie is a thought leader, activist, and truth teller who knows that kindness is the path forward. She is available for speaking, consulting, and coaching engagements.

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What People Are Saying

What People Are Saying

As president of our women's organization, I'm always looking for talented, enthusiastic people. When I met Cherie Crim, I knew I'd hit the jackpot. Cherie is not only talented and enthusiastic, but intelligent, energetic, kind, considerate, thoughtful, and passionate about our shared causes. Cherie is the one who always volunteers for any task but follows through and shows up! She's the first one there and the last to leave! She truly cares about people and wants the best for them! Her word is her bond and she doesn't let you down! She's a great speaker and she presents her material like a pro. If Cherie wants you to feel something, you most definitely will. It's not every day you find someone like Cherie Crim, but when you do, hold on tight because she's the real deal!

—Candice Burgess

It is a rare pleasure in life to meet a leader like Cherie Crim. She employs her passionate energy, persistence, and fortitude to the service of speaking truth to power in order to make you and the world around you a better place. Her inspiring presence transforms and improves every organization she is a part of by confidently breaking down the tyranny of low expectations and mediocre results. Cherie and her unflappable style calls all of us to better performance and a higher purpose in business and activism.

—JP Ferreira

I've had the pleasure of working with Cherie indirectly and directly over the years. She sets the bar high based on her role-modeling behavior. She has always made business decisions with business goals in mind as well as with her coworkers and team members in mind. Cherie is a natural leader.

—Valerie Kelley

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