The Choice is Yours: A Simple Approach to Live and Lead With More Joy, Ease and Purpose - Publish Your Purpose
The Choice is Yours

The Choice is Yours

We all make decisions, big and small, every single day. But how often do we do so while operating on autopilot, telling ourselves we “have to” or “should,” or that we “don’t have a choice?” Why do we limit ourselves and relinquish our power to something or someone else? What’s possible when we remember that the choice is ours?

In this inspiring and user-friendly book, The Choice Is Yours: A Simple Approach to Live and Lead with More Joy, Ease, and Purpose, expert executive and life coach Stef Ziev helps us identify what drives our choices and understand their impact through a new lens. With humor and grace, she shows us how to embrace personal responsibility, empower ourselves to take ownership of our thoughts and actions, and transform the negative beliefs that weigh us down into energizing choices that lift us up. Using real client examples, as well as her own, Ziev illustrates how being more conscious about our choices creates profound, meaningful, and powerful change inside and out.

Ziev offers a straightforward and proven approach to help us recognize our triggers, release our blocks, and make decisions that are aligned with the truth of who we are and what we really want. She reminds us that whatever challenges we face, we all have the authority to choose our responses and curate the direction and quality of our lives and leadership. Ziev provides practical tools and reflection exercises that support us to bring more intention to the choices we make, so that we have more power over the results we create. Isn’t it time to take a stand and choose to live and lead with more joy, ease, and purpose?

The choice is yours.

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Stef Ziev

About Stef Ziev

Stef Ziev is a former TV executive turned certified life and executive coach who is here to help us navigate the ever-changing world with conscious choice. Since starting her coaching practice in 2007, she’s worked with thousands of professionals, executives, leaders, teams, and organizations in the fields of entertainment, law, marketing, financial services, engineering, talent delivery and accounting at companies including The New York Times, Google, American Express, NBCUniversal, Viacom, Pearle Vision, and many more. She’s appeared on NBC’s Today show, ABC’s Good Morning America, On With Mario Lopez on iHeartRadio, and various shows on SiriusXM. Stef lives in and truly loves New York City. To find out more and stay in touch visit

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What People Are Saying

What People Are Saying

In The Choice Is Yours, Stef Ziev provides both an entertaining and clear path to help us identify the unconscious behaviors that can frustrate our careers and lives. If you’ve lost sight of your true vision or don’t even know what it is, this book will help you clarify your purpose and choose with intention. This is a book that leads with positivity and joy.

—Julie Snyder, executive editor Serial Productions

This book is filled with simple tools that will create profound impact and sustainable change. Knowing Stef, I wouldn't expect anything less!

—Jason Rosario, Chief Diversity Officer @ BBDO Worldwide

In The Choice Is Yours, Stef infuses her humor, honesty, and years of experience as an executive and life coach into each story with practical tools. The result is a powerful, yet simple and proven approach that will guide you to make your choices from a conscious and aligned place.

—Darin Olien, TV Host, New York Times bestselling author, and podcaster

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