What’s Behind Your Brand? A Style Guide for Humanizing Your Content - Publish Your Purpose
What’s Behind Your Brand?

What’s Behind Your Brand?

What’s Behind Your Brand? provides a unique perspective on how word choice and images can bring people in—or shut them out—of your brand’s message. Dr. Jen O’Ryan dives into the nuance of writing, publishing, and designing content in which your audience is genuinely reflected. She outlines ways to incorporate the human experience and remove barriers that detract from your message.

Through humor, heartfelt anecdotes, and a deep understanding of human behavior, Jen breaks down the “why” behind the “how” and provides examples for practical application. The result is a guide on peeling back your brand and moving content from optimized to humanized.

What’s Behind Your Brand? explores:

  • Patterns across images and language (absences, bias, inequities, appropriation, stereotypes)
  • Unexpected places where bias and other barriers can hide
  • Common issues, alternatives, and how to avoid them in the first place
  • Strategies for navigating change, within your organization and within yourself
Buy What’s Behind Your Brand?:
Jen O’Ryan, PhD

About Jen O’Ryan, PhD

Dr. Jen O’Ryan is an Inclusion, Diversity, and Equity strategist. She works with organizations to build messaging, culture, and processes that are welcoming and inclusive.

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What People Are Saying

What People Are Saying

Reading this guide feels like finding that endearingly quirky expert who explains the complicated science in hero movies. Imagine having that character explain inclusion and diversity. I am more comfortable leading Inclusion and Diversity efforts with this book in hand.

—Mia Rella, Finance professional, Bank of America Merrill

I love Inclusive AF! This book is REAL, outshining other, sometimes dull books written in a monochrome business style. It's like sitting down with Dr. O'Ryan for a coffee. As an Inclusion & Diversity professional, I would have loved this book at the start of my journey, and highly recommend it to everyone on the path.

— Brian Ballantyne, Senior Program Manager, Inclusion & Diversity, Amazon

Jen O'Ryan has given a gift to the diversity and inclusion community and anyone challenged to create and maintain an inclusive, welcoming work environment. Inclusive AF is often conversational in tone, sometimes funny, but always founded in science and experience that is both relatable and practical. Literally a quick, direct, and easily understood field guide for those aspiring to translate good ideas and intentions into meaningful and sustainable results.

—David Feldman, Manager, Supplier Diversity, Chevron Corporation

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