Show Transcript:

Connecting Your Book and Your Purpose To Find Your Authentic Author Brand

An author, creative, and branding champ on being your authentic self.

Today’s Invisible Stories guest is Pasha Cook, the founder of Pasha Cook & Associates, an International creative solutions consulting agency that helps professional athletes and executive entrepreneurs Build Brand Identity Stories. She has been on an unstoppable path to success ever since. Pasha made history in 2018 when she became the first female college outreach speaking ambassador for the NFL. In 2019 Pasha played an intricate role in art directing an international documentary launched by the Yao Ming and the Chinese Basketball Association.. Pasha is the author of Brand Yourself Like a Champion: Cultivating Brand Excellence From The Inside Out, which guides readers by defining what a personal brand is and assisting them in evaluating themselves through interactive self-reflection exercises, teaching best practices so that readers can add value and obtain clarity around their personal brand vision.

In this podcast, Pasha shares insights into how she defines success and what her process was when she decided to publish Brand Yourself Like A Champion. Pasha provides insight into: 

• How her book stemmed from working with athletes to determine their transferable skills, and developed into how to make that type of content accessible for all people. She discusses how you need to look at your own strengths and weaknesses, identify what you value, and what your own personal mission is. 
• Not every step of her process will work for everyone. Sometimes a formula will work for one person, but others need to just pull some advice from the pages to be their most authentic self. Everyone is different, so she recognizes that people will utilize her book differently to learn and grow. 
• The intentional design of her book to look like a fashion magazine, drawing from her past in that industry, and how it links in unexpected ways to developing a personal and authentic brand. 
• How to give yourself time with your work before you put it out in the world. When your story is no longer hurting you or a hindrance to you, then you are released to help to heal other people with your words.

Brand Yourself Like a Champion: Cultivating Brand Excellence From The Inside Out

Have you ever known anyone who chose a career path for financial reasons, only to end up miserable and burned out because they are lacking focus, clear direction, and passion? We’ve met them. We know them. You might be one of them! If this is you, you are in the right place. Regardless of your career or your business, one thing you must know is, YOU are a brand. You must also understand that there is a direct correlation between brand development and personal development. If you struggle with focus, if you lack direction, and desire understanding of what personal branding is, and how it can be leveraged in creating career success, then Brand Yourself Like a Champion is for you. In Brand Yourself Like a Champion, Personal Branding Coach, Pasha Cook, removes the confusion and guesswork from branding by clearly defining what a personal brand is and assisting you in evaluating yourself through interactive self-reflection exercises, teaching you best practices so that you will add value and obtain clarity around your personal brand vision. In this book you will: Learn how to maximize your values and strengths Position yourself to create career upward mobility Understand why Personal Branding is very important to understand your target audience Become the master of your niche Discover online and offline tips, tools and techniques for building Intentional Relationships …and much, much more! Take control of your future, learn the magic recipe to obtain opportunities you never dreamed of, and go to the next level of your career from the inside out.

Key Takeaways

Pasha: [00:01:47] I believe that has always been in me, but the decision and the intention, uh, evolved over time. Mm. I was like, everybody else. I was chasing what I thought was success. So I had [00:02:00] to first, like the first thing I had to do with redefined, what success meant to me and what that looks like.

[00:02:04] And success to me is peace. Having a peace of mind being fulfilled. I don’t, I no longer draw a line of demarcation and areas of work in. Personal life. All of it needs to be fulfilling for me, my friends, my associates, people I work with in business. So I don’t compromise as much as I used to compromise at this point.

[00:02:27] And again, as I’m learning and growing, it’s not to judge other people because a lot of times I see myself in other people, right. And who I used to be or that gap. Uh, but it just, at this point, you really have to, for me, I really have to navigate with intention and it has to be something that is. Adding to the vision, right?

[00:02:47] Whether it’s a great conversation, it doesn’t always have to be business minded. It’s like, is this conversation adding to the, is it teaching me something? Is it something that I’m here to, you know, be a teacher to someone [00:03:00] else. So I look at those things and I make my decisions based off of those things.