Promote Your Purpose

From: $497.00 / month for 6 months

In our 6 months together we will help you promote your purpose and book through the ASPEN Method (more details below).

When you enroll today you get all of this for just $2,375.00 USD (you save 20% by paying in full)!

The Details
  • There will be a maximum of 10 students in the group at one time
  • Students must be working on a non-fiction book or memoir to participate
  • Your book does not need to be published yet, but you should at least be in the editing phase of the process

Time Commitment

  • We will meet for 6 months
  • The Larger Author Group meetings will last 2 hours and meet once per month
  • Your Accountability Partner meetings will be determined by you. We recommend at least 1 hour per month, but it will be entirely up to you
  • Weekly check-ins with your Accountability Partner (via Slack, text, WhatsApp, Zoom, phone call, etc.)
Investment
  • $497/month for 6 months
  • $2,375 if you pay in full (save 20%)
  • As part of this beta group we are offering this at what we believe to be 50% less than what we’ll eventually offer it for based on other book marketing programs on our radar

We can’t wait to help you promote your purpose!

Jenn T. Grace, Niki Gallagher-Garcia, and the Publish Your Purpose Team

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Description

In our 6 months together we will help you promote your purpose and book through the ASPEN Method (more details below).

When you enroll today you get all of this for just $2,375.00 USD (you save 20% by paying in full)!

What You Get

  • A one-on-one Alignment Call with the PYP Team prior to the program beginning
  • Access to the Promote Your Purpose, Marketing Guide & Workbook, which is 10 years of PYP intellectual property around book marketing
  • Monthly groups calls facilitated by the PYP Team
  • Monthly calls with your accountability partner
  • Weekly check-ins with your accountability partner
  • Access to the PYP Team between calls via Slack or WhatsApp (to be determined by the group)
  • First access to new training materials created specifically for this group
  • Access to the Publish Your Purpose Monthly Book Marketing Expert Series (currently only offered to PYP authors) which is a monthly Zoom call with a marketing expert
  • Discounted rates for individual one-on-one coaching with the PYP Team

Marketing Strategy Using The ASPEN Method

The ASPEN Method is a strategic marketing framework designed to inspire and organize your book marketing efforts. These tools are a choose your own adventure style approach, so not everything will be applicable to your specific needs.

A – ASSESS

  • Your Vision
  • Your Target Reader
  • Existing Marketing Assessment
  • Content Inventory
  • Your Personal Brand
  • Headshots

S – STRATEGIZE

  • Calls to Action
  • Testimonials
  • Pre-Sales and/or Sales (depending)
  • Philanthropic Outreach and Cause Marketing
  • Book Launch Events
  • Best Seller Status
  • Book Awards
  • Staggered Release
  • Academic Marketing

P – PLAN

  • Buyer Outreach
  • Influencer Outreach
  • Promote Your Purpose
  • Websites
  • Blogs
  • Podcasts
  • Book Reviews
  • Book Promotion Sites
  • KDP Select
  • Google Alerts

E – EXECUTE

  • PYP Interview
  • Custom Zoom Backgrounds
  • Book Business Card Promo
  • Bookmarks
  • Notepads
  • Event Signage
  • Card Decks
  • Book Signing
  • Video Book Trailer
  • Press Kit
  • Holiday Gift Lists
  • Shipping

N – NURTURE

  • Keeping Readers Engaged
  • Public Relations
  • Social Media
  • Pitching Bookstores
  • Book Funnel
  • Speaking Engagements

Meeting Days/Times

We will meet on the third Tuesday of each month on the following dates:

8/20, 9/17, 10/15, 11/19, 12/17, and 1/21

We will be meeting during the following time:
12p – 2p EST / 11a – 1p CST / 9a – 11a PST / 5p – 7p BST