You’ve written your book—now what?
Promote Your Purpose® shows you how to turn your book into a powerful catalyst for growth, visibility, and impact. Whether you’re building a business, expanding your platform, or sharing your story to create change, your book can open doors you never imagined—if you know how to use it strategically.
In this companion to Publish Your Purpose, award-winning author and publishing strategist Jenn T. Grace shares a practical roadmap to help you move beyond simply launching a book to leveraging it as a long-term asset. Through her proven ASPEN Method—Assess, Strategize, Plan, Execute, Nurture—you’ll discover how to align your marketing efforts with your deeper purpose, connect authentically with your audience, and create sustainable momentum for your mission.
Inside, you’ll learn how to:
If the word “marketing” makes you squirm, you’re not alone—but when you view it as an act of service, everything changes. Promote Your Purpose® will help you confidently step into the next chapter of your author journey—and turn your book into the movement it was meant to inspire.
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You’ve written a book with purpose—now it’s time to make sure people find it. Whether you’re a mission-driven author, entrepreneur, or changemaker, you know your message matters. You didn’t write your book just to check a box, you wrote it to make a difference.
Promote Your Purpose: A Strategic Guide to Book Marketing for Nonfiction Authors Who Want to Grow Their Impact, Influence, and Income is your roadmap for building a purpose-driven marketing plan that fits your goals, your audience, and your capacity. Whether you’re just launching or looking to reignite momentum, this book shows you how to keep your message moving.
Looking for simple, everyday ways to build visibility?
Website orders include a free “Ask Me About My Book” sticker and bookmark, designed to help spark conversations and keep your message front and center.
The Promote Your Purpose action deck is designed to help nonfiction and memoir authors market their books with clarity and confidence. Each of the 48 cards offers a focused action prompt inspired by the ASPEN Method™, giving you practical steps to grow your visibility, connect with readers, and sustain momentum.
In this follow-up to Publish Your Purpose, founder Jenn T. Grace guides you through the next phase of your author journey: marketing your book with intention. Using the values-aligned ASPEN Method™, Grace helps you assess your goals, build a personalized marketing strategy, and execute a plan that grows your audience without burning you out.
From pre-orders to long-term visibility, this book breaks marketing down into manageable steps—so your book keeps working for you, long after launch day.
Promote Your Purpose: A Strategic Guide to Book Marketing for Nonfiction Authors Who Want to Grow Their Impact, Influence, and Income
This book brings together two decades of marketing expertise—ten years spent guiding authors from publishing through successful book launches and beyond, and another decade running a successful marketing agency. Combined with a master’s degree in marketing, this experience shaped the strategies, frameworks, and real-world insights shared throughout these pages. Promote Your Purpose is the playbook I wish every author had after publishing their book.
An award-winning author, nationally recognized speaker, and publishing strategist, Jenn T. Grace has built her career at the intersection of marketing, communication, and storytelling. Before founding her acclaimed hybrid publishing company, Publish Your Purpose, Jenn spent over two decades helping businesses succeed, starting in her early 20s when she launched a marketing firm that created websites and print materials for local entrepreneurs. She later ran a consulting practice focused on internal communications and external marketing strategies for corporate and nonprofit clients.
Today, Jenn brings that marketing expertise to the heart of everything at Publish Your Purpose, a certified B Corp social enterprise dedicated to helping purpose-driven authors not just write and publish their books but strategically market them for long-term success. Jenn believes a book should be more than a product; it should be a catalyst for impact, visibility, and growth.
A 20+ year veteran of the marketing world, Jenn went on to earn a master’s degree in integrated marketing communications, giving her a unique ability to bridge creative storytelling with smart business strategy. She has guided over 300 first-time authors through writing, publishing, and launching books that align with their larger goals, whether growing a business, expanding a platform, or sparking a movement.
Jenn is the author of eight books, including Publish Your Purpose: A Step-By-Step Guide to Write, Publish, and Grow Your Big Idea and her memoir, House on Fire: Finding Resilience, Hope, and Purpose in the Ashes. She has been recognized with multiple “40 Under 40” awards for her leadership and entrepreneurial achievements, and her work has been featured in major media outlets, including Forbes, the Huffington Post, The Wall Street Journal, and CNBC.
It completely shifted how I think about marketing as an author. The strategies are meaningful, the tone is personal, and the examples are incredibly useful. I found myself taking notes and making plans as I read. This is the kind of book you actually want to finish—and then go back to again and again.
Bonus for website orders: receive a free “Ask Me About My Book” sticker and bookmark with your print copy.
